Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

出版社 Jean-Noel Kapferer
ページ数 130ページ
コンテンツ形式 EPUB|PDF|TEXT|FILE
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Brand management - Wikipedia
In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is ...